In my opinion, there are 2 sites that really matter today. Fiverthirtyeight.com, is the most accurate polling site. It was created by Nate Silver, a baseball statistician, if you haven’t read about him yet then check out this article in Newsweek and you’ll realize why he has the most accurate polling predictions. Participate in the Polling Place Photo Project by the New York Times and AIGA.
The Economist is supplying pizza boxes to pizzerias around the Philadelphia area to attract college-age readers. Sounds familiar. Read about it here.
This is my favorite series of photos.
If you don’t know who the Green Man is then watch the video after the jump or here.
MTV has launched MTVMusic.com, it’s an amazing web site that is an on-line archive of every music video. I found this classic video, I think it sums up last night really well.
More to come from a wild night in Philly…
Last night I was watching some TV around midnight and I caught a very interesting TV show, or informercial, or maybe it was just a half-hour long TV spot. It was part of the new campaign for Dos Equis, entitled The Most Interesting Man in the World. I’ve been seeing the out-of-home print ads on bus stops, and kiosks around NY for the past few months. They’ve got great copy writing, and being a man who considers himself fairly interesting and having a beard, I was very intrigued by this campaign so I had to find the TV spots on YouTube, and look up the web site.
All of that stuff is great, but what surprised me was the contest they’re putting on to find the Most Interesting Assistant to the Most Interesting Man, which is a reality-based TV show on the MOJO HD cable channel. I thought it was a very unique use of media buying, read more about all the media placement over at Mulitichannel.com. Mojo even sandwiched the Dos Equis show between two pieces of original programming that nailed the target audience perfectly, it was between Dr. Danger and Survival School.
Check out more of the TV Spots after the jump.
