Ghost Post – Ladies Love Old Spice

New Old Spice commercial with “Ladies Love Cool James”.  Coincidentally I make the exact same sound whenever a woman attempts to talk to me.  Or anybody for that matter.

Why-vertising: The Political Lawn Sign

Sorry to disappoint, folks, but your neighbors are not spotting your lawn sign and thinking “You know, I’ve been on the fence about the election. But this name keeps popping up on lawns and bumper stickers. I’m voting for THAT guy.” 

More likely they’re thinking one of two things:

“Hmmm. My neighbor appears to be one of the 150 million Americans who support Candidate X. Is ‘Idol’ on tonight?”

or

“I always knew my neighbor was a jackass.”

CATEGORIES: Advertising

HOW Shout-Out

The 160over90 Agency Brochure is featured in the new issue of HOW Magazine, the 2008 HOW Self-Promotion Design Annual, winning a Merit award in the Designer Promotions category. Our brochure was one of only 120 pieces featured- scoreeee!

Hands On A Hardbody Online

Seems like a decade ago that a friend told me about the impossible-to-find cult documentary “Hands On A Hardbody” about a now-infamous human endurance contest held in 1994 at a Texas Nissan dealership where contestants had to stand with one gloved hand on a truck until only one person is left standing—with the winner receiving the vehicle. As a contestant who misquoted the movie “Highlander” said, “There can only be one.”

The film’s been in my Netflix queue for years with an availability date of “unknown.” In my attempts to track it down, I could only find bootleg VHS copies on ebay and Amazon for upwards of $70. But thanks to link from Waxy.org (and presumably an upload from the film’s director S.R. Bindler), I was finally able to watch the entire film tonight at Google Video, and it was worth the wait. 

The movie is an intense study of human will and desire, and it presages the onslaught of reality television. The contest itself is a case study on a viral marketing stunt gone horribly wrong: In a later contest at the same dealership in 2005, a distraught contestant dropped out of the competition after 48 hours, broke into a Kmart across the street, grabbed a gun, and shot himself. Perhaps the recent settlement of the ensuing lawsuit led to the this week’s online rerelease of the film. 

Here’s the trailer:

Watch the film on Google.

Web Networks Pulling in Big Advertisers

Web studios are producing tons of popular web content, and pulling in the big advertisers to back it up (CNN, Puma, Dr. Pepper, Nike, Doritos; to name a few). This recent article in AdvertisingAge shares the top five companies poised to blow up, as named by TVWeek, but it’s the smaller companies named to make it big as they are producing interesting content and aligning with some big advertising partners. This video features one of the more popular programs “ZapRoot” from NextNewNetwork.

On a separate note, this first part of the video is crazy! I have never seen anything like this. Go Swiss! Genetic Algorithms, hmmm? You can view it on the top of the ZapRoot site if the video does not work.

CATEGORIES: Broadcast

Blogging. It’s so easy a 12-year-old can do it.

I haven’t posted anything recently because things have been busy at the office, but I saw this and just had to put it out there. As a branding agency we’re constantly keeping up on trends, and we’re always trying to figure out how the youth are using the internet. Apparently blogging is so easy now that even kids in middle school are doing it. PSFK via the New York Times, recently listed a few different whippersnappers who are currently blogging about fashion. The most impressive is Style Rookie. A blog by 12-year-old, Tavi, pictured above, who writes a lot about 80′s fashion, which is interesting in itself because she wasn’t even alive a single day of the 80s. She actually has some pretty interesting things to say about fashion for a young kid, but I’m not sure what to think about kids blogging, it’s definitely an interesting phenomenon. I wonder what my childhood would have been like if the internet existed at this level when I was a teenager. I’m more concerned with her obsession with fashion at such a young age. Feel free to weigh in with the comments.

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