The world's most
culturally connected
creative experiential communications advertising sponsorship digital influencer analytics entertainment



160over90 isn’t the same as a traditional creative agency. In fact, it’s not the same as any agency. Because we’ve got all the expertise and knowledge of any full-service agency, specialty by specialty. Only…more of them.

And so, while we can do what they do...they can’t do what we do. Really.


We're a collection of marketing specialists who can dive deep into one vertical or work seamlessly across many.

But it's not just about what we do, but from where we do it. 160over90 is part of the Endeavor family, the world's largest entertainment, sports and media company.

Our Expertise


Ed Horne


Ed Horne is the President of 160over90. In this role, he is responsible for managing all aspects of the business, and for setting the foundation for 160over90’s global growth strategy. A key element of his role is to help establish and build relationships with major global clients, as they seek to utilize all areas of culture as a business-building platform.

Ed has more than 25 years of experience as an executive in the marketing industry, having started his career in advertising. Prior to joining Endeavor, he spent 15 years at the National Hockey League leading the business side of professional hockey. At the NHL, he was involved in and oversaw the majority of the global NHL business, including marketing, sponsorship, media, licensing, communications, fan development and events.

Some of Ed’s most notable professional moments include helping to negotiate the first-ever Super Bowl halftime show sponsorship; playing a primary role in creating the partnership with the IOC and relevant NOCs and NGBs that saw NHL players participate in the Olympic Winter Games; and leading the re-launch of the NHL brand after a full season work stoppage while realizing revenue of $2.5 billion dollars in the first year back. Ed was also an on-ice referee at the Olympic Winter Games in Calgary.


Bill Decker

EVP Experiential

Bill Decker oversees experiential marketing for 160over90, leading the team responsible for executing over 8,000 experiences in over 40 countries for some of the most recognized brands in the world, including Audi, AB InBev, EJ Gallo, T-Mobile, Marriott, Visa and Under Armour.

Bill’s passion for using behavior-led insights to create experiences that engage and connect consumers has remained constant throughout his career, from his early days at Anheuser-Busch to leading award-winning experiential and creative agencies as CEO of Fusion and head of experiential at 160over90.

Bryan Icenhower

EVP Operations

Bryan Icenhower is responsible for developing 160over90's client-first approach across its vast brand portfolio, as well as overseeing the agency's business operations--from implementing daily workflow procedures to ensuring operational excellence and efficiency at the highest level. Bryan came to 160over90 when the agency he cofounded, IMG LIVE, was acquired by Endeavor in 2016. Having worked on all sides of the business--from agency to brand to property--for over twenty years, Bryan is a respected and trusted marketing veteran who has worked with many of the world’s largest and most powerful brands to create award-winning platforms that build brands and drive sales.

Merrill Mladineo

SVP Finance

A seasoned finance executive with over 20 years of experience, Merrill Mladineo oversees the global finance and accounting team at 160over90. She believes that creating partnerships between the business and all operational touch points within an organization is key to driving the best possible results and takes pride in fostering leadership and collaboration by building dynamic, integrated teams. Merrill joined the 160over90 organization in 2015.

Nick Phelps

EVP Advertising & Branding

Nick Phelps leads the advertising and branding function at 160over90. He previously spent seven years at Droga5 where he rose to Global Head of Entertainment and, before that, served as Head of Account Management at Anomaly. Nick has also held account roles at BBH, JWT, and The&Partnership in his native London. During his career, he has worked across multiple Cannes-winning campaigns for clients such as The Australian Tourism Board, Newcastle Brown Ale, Puma and Under Armour, as well as worked on Unilever, Coke Zero, Johnny Walker, and British Airways. One of his favorite projects has been working with Dwayne Johnson to create his personal brand, Project Rock.

Robin Clarke

SVP International

Robin Clarke runs 160over90’s business in markets outside the U.S. Based in London, he leads a multi-functional operation across key capabilities, including creative, communications and influencer marketing, account management, experiential/event marketing and partnerships. 

Robin specializes in working with major brands to maximize their investments in rights and IP through the line; always starting with data driven insights that provide a robust base to build from. He has worked across major events including FIFA World Cup (‘06, ‘10, ‘14, ‘18), Olympic Games (‘08, ‘12, ‘14, ‘16), Rugby World Cup (‘07, ‘11, ‘15), Formula One World Championships, UEFA Champions League and the MTV Music Awards. 

Career highlights include a Cannes Lion Gold for Nissan GT Academy, multiple major awards for Samsung’s 2016 Olympic Games ‘Do What You Can’t’ campaign and building Publicis’ sports and entertainment division from the ground up. He has worked with brands including Vodafone, Nissan, Sony, Samsung, Heineken, Gillette, EA Sports, Visa and many more.


Ryan Wagman

Chief Creative Officer

Ryan Wagman oversees a creative department of over 200 copywriters, art directors, producers and designers. He discovered advertising by chance, after greatly disappointing his parents by declining to attend law school. Now, with over 20 years in advertising, Ryan has worked at some of the world’s most acclaimed agencies on some of the world’s most beloved brands.

Ryan has worked with brands including Nike, Mini Cooper, Jack Astor’s, Covenant House, Telus, and many more. Some highlights include card launches featuring Tina Fey and the legendary Small Business Saturday campaign for American Express; leading a small international team of creatives on work for clients including Allstate, Sprite, and Ad Council; and overseeing interactive advertising for Burger King.

His work has been awarded multiple Cannes Lions, D&AD and One Show pencils, London International Awards and Clios.


Sam Stark

EVP PR & Communications

Sam Stark oversees public relations and communications for 160over90 globally, which includes experts in public relations, earned media, digital marketing, influencers, social media, and earned creative strategy. Her team is uniquely positioned to connect brands to culture because of their access into gaming, arts, sports, fashion, entertainment, culinary, and more.

Throughout her career, she’s specialized in leading integrated communication campaigns with earned media at their core. The skills she’s developed in strategy, creativity, and earned and social engagement allow her to tell her clients’ stories across multiple channels, from social networks and mobile platforms to top-tier broadcast.

With over 20 years of agency experience, she’s had the pleasure to work with iconic companies such as IBM, Coca-Cola, Ford, The Hershey Company, and Hilton Hotels and Resorts. Sam joined 160over90 from Ketchum, where she was part of the Senior Leadership Team for the Technology practice. Before that, she worked at Burson-Marsteller, Rubenstein, and Hunter.

Sam’s won multiple awards on behalf of her clients – PRSA Silver and Bronze Anvils, PRSA National Chapter Thoth Awards, a Gold Sabre from The Holmes Group, and a Golden Bell Public Relations Award from the Hospitality, Sales and Marketing International Association List, among others.


Seth Matlins

EVP Cultural Strategy & Insights

Seth Matlins oversees 160over90’s strategic offerings, activating the agency’s breadth of audience and cultural insights, along with the Endeavor network’s unrivaled access and influence, on behalf of brand clients. He also oversees the agency’s entertainment and social impact marketing practices.

An award winning marketer, Seth has spent his career representing the biggest brands in the world (and some of its smallest). He was previously the Global Chief Marketing Officer for Live Nation, the world’s largest concert promoter and live entertainment company, and started the Marketing department at CAA, where he led client strategy and provided counsel to a portfolio of the world’s most iconic brands. 

Immediately prior to joining 160over90 in 2016, Matlins founded That Was Then Enterprises, a brand-strategy and development consultancy connecting big brands to social causes where he created the Truth in Advertising Act (HR 4445), bi-partisan Congressional legislation and a grassroots movement working to protect women and children from the health consequences perpetuated by “photoshopped” advertisements.


Justin Zambuto

SVP Sponsorships & Partnerships

Justin leads the sponsorships and partnerships capability within 160over90, overseeing sports and entertainment investments that deliver measurable results across various brands, business and audience profiles. He guides a diverse client portfolio specializing in the development and execution of cultural marketing strategies and solutions to ensure global integration across Endeavor’s capabilities. Key clients include AB InBev, Marriott International, Coca Cola and the NFL, to name a few. 

Previously, Justin served as Director of Events and Operations for IMG’s tennis business where he was responsible for the promotion, management, execution and profitability of 20 professional tennis tournaments. Justin’s work has been recognized by Sports Business Journal for Best in Corporate Consulting and by Sports Business Journal's Forty Under 40 list.


Carly Walsh

Director of Communications

Carly is the Director of Communications for 160over90, focusing on both internal and external communications. In this role, she fosters collaboration across the agency’s offices and champions 160over90’s work, people and expertise.

Prior to joining 160over90, Carly worked at digital publisher Vox Media, leading communications for its key businesses including Vox Creative, Vox Media podcast network, and Chorus SaaS. Prior to Vox Media, Carly handled communications for creative agency Droga5, where she was no stranger to the Endeavor network. She and the PR team led the agency’s communications strategy and execution, working closely with clients including Under Armour, Google, The New York Times and more, and seeing the agency earn multiple Agency of the Year accolades.

Elyse Kazam

SVP, Human Resources

Elyse Kazam oversees the human resources function for 160over90’s global population, as well as other businesses in the Endeavor network.   Elyse and her team supports executive leadership and the broader employee base with all human resources lifecycle needs, including talent acquisition, employee relations, cultural transformation, organizational design, professional development, and rewards.  Prior to her current role, Elyse served as Vice President, Compensation for the company.  In that role, she ran the global compensation and systems function, which included implementing a HRIS system, administering the annual review process and designing incentive structures. Before joining Endeavor, Elyse held various roles between 2002 and 2011 as an executive and general compensation specialist at Time Warner and its publishing division, Time Inc.  She started her career as a consultant with Mercer in 1997.

Maya Menendez

SVP Legal

Maya Menendez oversees the 160over90 legal team, in addition to working with other business divisions of Endeavor. She and the team work with 160over90 and their clients to provide legal counsel across a wide range of projects, from activations across the world to content creation and talent and influencer deals.

Prior to joining Endeavor, she worked with the lifestyle brands at Time Inc., including Real SimpleSouthern LivingCooking LightCoastal LivingSunset, and Entertainment Weekly and was the General Counsel of The Daily Beast.  Maya started her legal career at Latham & Watkins LLP and Davis Wright Tremaine LLP, where she won a pro bono award from the NYC Mayor’s Office for her work on its public service campaign to stop human trafficking.  Before becoming a lawyer, Maya worked at The International Rowing Federation (World Rowing) in Lausanne, Switzerland and covered elite international rowing events.  She also served as the official print journalist for the sport of rowing at the Sydney Olympic Games.

John J. Steere

SVP and Managing Director China

Steere joined 160over90 from Imagination China, where he oversaw the experience agency’s push into client diversification and localization. Prior to that, he was President of MyMM, (Lane Crawford’s eCommerce marketplace platform), where he led a nearly 200-person staff in Hong Kong and Shanghai. Steere’s 30+ years of leadership and marketing experience span PR, digital, shopper marketing, activation and eCommerce and top global brands and agencies including AT&T, Visa, Gartner, McCann, Saatchi and DDB.