WHAT WE DO


at 160over90, we redefine what you expect from a creative agency. Led by experts from across the marketing landscape, our foundation is built on more than a century of cultural leadership. We know where audiences are turning their time and attention next, and every strategic idea is made to meet them there.

join us where culture and creativity collide.

HOW WE DO IT


As a full-service creative agency, what makes us different isn’t just what we do — it’s how we do it.

We will never approach your brand challenge through the sole lenses of airtime, print space or press releases. For brands and institutions spanning consumer goods, higher education, financial services and boutique lifestyle brands, every solution starts with a channel-agnostic creative idea, brought to life in a uniquely nimble and scalable way.

Supported by our best-in-class in-house analytics team, our suite of strategic and creative experts, and our legacy across entertainment, music, sports, culinary, art and fashion as part of the Endeavor network, we combine access, insight and influence to tell your brand story in smarter, more efficient and more effective ways. Explore what we can do for you:

WHO WE ARE


We are a team of more than 800, with offices in Dubai, Atlanta, Charlotte, Chicago, Columbus, Dallas, Hong Kong, London, Los Angeles, New York, Paris, Philadelphia, San Francisco, Shanghai, St. Louis and Sydney. Our leaders are stars in their respective fields, brought together by a commitment to creativity that works.

Bozoma Saint John

Chief Marketing Officer, Endeavor

As Chief Marketing Officer at Endeavor, Bozoma (“Boz”) Saint John focuses on driving marketing efforts across the network’s growing portfolio, including its 160over90 business. A global leader in entertainment, sports and fashion operating in more than 30 countries, Endeavor’s portfolio of companies includes WME, IMG, and UFC. Collectively, the Endeavor network specializes in talent representation and management; brand marketing, sponsorship and licensing; media development, sales and distribution; event operation, sports training and league development. 

Before joining Endeavor, Boz served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.

Her career has been marked by induction into Billboard’s Women in Music Hall of Fame (2018) and the American Advertising Federation Hall of Achievement (2014), as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list (2018) and on Forbes’ World’s Most Influential CMOs list (2018). Boz has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on lists ranging from Fast Company’s and Ad Age’s Most Creative People to Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business and Fortune’s Most Influential CMOs.

 

Ed Horne

President

Ed Horne is the President of 160over90. In this role, he is responsible for managing all aspects of the business, and for setting the foundation for 160over90’s global growth strategy. A key element of his role is to help establish and build relationships with major global clients, as they seek to utilize all areas of culture as a business-building platform.

Ed has more than 25 years of experience as an executive in the marketing industry, having started his career in advertising. Prior to joining Endeavor, he spent 15 years at the National Hockey League leading the business side of professional hockey. At the NHL, he was involved in and oversaw the majority of the global NHL business, including marketing, sponsorship, media, licensing, communications, fan development and events.

Some of Ed’s most notable professional moments include helping to negotiate the first-ever Super Bowl halftime show sponsorship; playing a primary role in creating the partnership with the IOC and relevant NOCs and NGBs that saw NHL players participate in the Olympic Winter Games; and leading the re-launch of the NHL brand after a full season work stoppage while realizing revenue of $2.5 billion dollars in the first year back. Ed was also an on-ice referee at the Olympic Winter Games in Calgary.

 

Bill Decker

EVP Experiential

Bill Decker oversees experiential marketing for 160over90, leading the team responsible for executing over 8,000 experiences in over 40 countries for some of the most recognized brands in the world, including Audi, AB InBev, EJ Gallo, T-Mobile, Marriott, Visa and Under Armour.

Bill’s passion for using behavior-led insights to create experiences that engage and connect consumers has remained constant throughout his career, from his early days at Anheuser-Busch to leading award-winning experiential and creative agencies as CEO of Fusion and head of experiential at 160over90.

Bryan Icenhower

EVP Partnerships & Operations

Bryan Icenhower is responsible for developing 160over90's client-first approach across its vast brand portfolio, as well as overseeing the agency's business operations--from implementing daily workflow procedures to ensuring operational excellence and efficiency at the highest level. Bryan came to 160over90 when the agency he cofounded, IMG LIVE, was acquired by Endeavor in 2016. Having worked on all sides of the business--from agency to brand to property--for over twenty years, Bryan is a respected and trusted marketing veteran who has worked with many of the world’s largest and most powerful brands to create award-winning platforms that build brands and drive sales.

Merrill Mladineo

SVP Finance

A seasoned finance executive with over 20 years of experience, Merrill Mladineo oversees the global finance and accounting team at 160over90. She believes that creating partnerships between the business and all operational touch points within an organization is key to driving the best possible results and takes pride in fostering leadership and collaboration by building dynamic, integrated teams. Merrill joined the 160over90 organization in 2015.

Michele Thorton Ghee

EVP Business Development

Michele Thornton Ghee and her team at 160over90 leverage longstanding knowledge, relationships and experience to help clients make authentic connections with their consumers by immersing their brand in cultural conversations. 

Michele has received honors from numerous organizations including: Multichannel News 2019 Wonder Woman, Working Mother of the Year Award Class of 2018, The ADCOLOR Change Agent Award, The American Advertising Federation Mosaic Role Model of the Year Award, the Jesse Banks Humanitarian Award, and numerous others. Michele served as the chair of the Mosaic Executive Council from 2011 to 2013 and continues to play an active role in the broader media and advertising community while advocating for diversity within the industry. 

Michele has authored three books: Stratechic: Life and Career Winning Strategies for Women, Stratechic 2.0: Her Plan, Her Power, Her Purpose, and Success On Your Terms.

 

Nick Phelps

EVP Advertising & Branding

Nick Phelps leads the advertising and branding function at 160over90. He previously spent seven years at Droga5 where he rose to Global Head of Entertainment and, before that, served as Head of Account Management at Anomaly. Nick has also held account roles at BBH, JWT, and The&Partnership in his native London. During his career, he has worked across multiple Cannes-winning campaigns for clients such as The Australian Tourism Board, Newcastle Brown Ale, Puma and Under Armour, as well as worked on Unilever, Coke Zero, Johnny Walker, and British Airways. One of his favorite projects has been working with Dwayne Johnson to create his personal brand, Project Rock.

Robin Clarke

SVP International

Robin Clarke runs 160over90’s business in markets outside the U.S. Based in London, he leads a multi-functional operation across key capabilities, including creative, communications and influencer marketing, account management, experiential/event marketing and partnerships. 

Robin specializes in working with major brands to maximize their investments in rights and IP through the line; always starting with data driven insights that provide a robust base to build from. He has worked across major events including FIFA World Cup (‘06, ‘10, ‘14, ‘18), Olympic Games (‘08, ‘12, ‘14, ‘16), Rugby World Cup (‘07, ‘11, ‘15), Formula One World Championships, UEFA Champions League and the MTV Music Awards. 

Career highlights include a Cannes Lion Gold for Nissan GT Academy, multiple major awards for Samsung’s 2016 Olympic Games ‘Do What You Can’t’ campaign and building Publicis’ sports and entertainment division from the ground up. He has worked with brands including Vodafone, Nissan, Sony, Samsung, Heineken, Gillette, EA Sports, Visa and many more.

 

Ryan Wagman

Chief Creative Officer

Ryan Wagman oversees a creative department of over 200 copywriters, art directors, producers and designers. He discovered advertising by chance, after greatly disappointing his parents by declining to attend law school. Now, with over 20 years in advertising, Ryan has worked at some of the world’s most acclaimed agencies on some of the world’s most beloved brands.

Ryan has worked with brands including Nike, Mini Cooper, Jack Astor’s, Covenant House, Telus, and many more. Some highlights include card launches featuring Tina Fey and the legendary Small Business Saturday campaign for American Express; leading a small international team of creatives on work for clients including Allstate, Sprite, and Ad Council; and overseeing interactive advertising for Burger King.

His work has been awarded multiple Cannes Lions, D&AD and One Show pencils, London International Awards and Clios.

 

Sam Stark

EVP PR & Communications

Sam Stark oversees public relations and communications for 160over90 globally, which includes experts in public relations, earned media, digital marketing, influencers, social media, and earned creative strategy. Her team is uniquely positioned to connect brands to culture because of their access into gaming, arts, sports, fashion, entertainment, culinary, and more.

Throughout her career, she’s specialized in leading integrated communication campaigns with earned media at their core. The skills she’s developed in strategy, creativity, and earned and social engagement allow her to tell her clients’ stories across multiple channels, from social networks and mobile platforms to top-tier broadcast.

With over 20 years of agency experience, she’s had the pleasure to work with iconic companies such as IBM, Coca-Cola, Ford, The Hershey Company, and Hilton Hotels and Resorts. Sam joined 160over90 from Ketchum, where she was part of the Senior Leadership Team for the Technology practice. Before that, she worked at Burson-Marsteller, Rubenstein, and Hunter.

Sam’s won multiple awards on behalf of her clients – PRSA Silver and Bronze Anvils, PRSA National Chapter Thoth Awards, a Gold Sabre from The Holmes Group, and a Golden Bell Public Relations Award from the Hospitality, Sales and Marketing International Association List, among others.

 

Seth Matlins

EVP Cultural Strategy & Insights

Seth Matlins oversees 160over90’s strategic offerings, activating the agency’s breadth of audience and cultural insights, along with the Endeavor network’s unrivaled access and influence, on behalf of brand clients. He also oversees the agency’s entertainment and social impact marketing practices.

An award winning marketer, Seth has spent his career representing the biggest brands in the world (and some of its smallest). He was previously the Global Chief Marketing Officer for Live Nation, the world’s largest concert promoter and live entertainment company, and started the Marketing department at CAA, where he led client strategy and provided counsel to a portfolio of the world’s most iconic brands. 

Immediately prior to joining 160over90 in 2016, Matlins founded That Was Then Enterprises, a brand-strategy and development consultancy connecting big brands to social causes where he created the Truth in Advertising Act (HR 4445), bi-partisan Congressional legislation and a grassroots movement working to protect women and children from the health consequences perpetuated by “photoshopped” advertisements.

 

Justin Zambuto

SVP Sponsorships & Partnerships

Justin leads the sponsorships and partnerships capability within 160over90, overseeing sports and entertainment investments that deliver measurable results across various brands, business and audience profiles. He guides a diverse client portfolio specializing in the development and execution of cultural marketing strategies and solutions to ensure global integration across Endeavor’s capabilities. Key clients include AB InBev, Marriott International, Coca Cola and the NFL, to name a few. 

Previously, Justin served as Director of Events and Operations for IMG’s tennis business where he was responsible for the promotion, management, execution and profitability of 20 professional tennis tournaments. Justin’s work has been recognized by Sports Business Journal for Best in Corporate Consulting and by Sports Business Journal's Forty Under 40 list.

 

Carly Walsh

Director of Communications

Carly is the Director of Communications for 160over90, focusing on both internal and external communications. In this role, she fosters collaboration across the agency’s offices and champions 160over90’s work, people and expertise.

Prior to joining 160over90, Carly worked at digital publisher Vox Media, leading communications for its key businesses including Vox Creative, Vox Media podcast network, and Chorus SaaS. Prior to Vox Media, Carly handled communications for creative agency Droga5, where she was no stranger to the Endeavor network. She and the PR team led the agency’s communications strategy and execution, working closely with clients including Under Armour, Google, The New York Times and more, and seeing the agency earn multiple Agency of the Year accolades.

Elyse Kazam

Director of Human Resources

Elyse Kazam oversees the human resources function for 160over90’s global population, as well as other businesses in the Endeavor network.   Elyse and her team supports executive leadership and the broader employee base with all human resources lifecycle needs, including talent acquisition, employee relations, cultural transformation, organizational design, professional development, and rewards.  Prior to her current role, Elyse served as Vice President, Compensation for the company.  In that role, she ran the global compensation and systems function, which included implementing a HRIS system, administering the annual review process and designing incentive structures. Before joining Endeavor, Elyse held various roles between 2002 and 2011 as an executive and general compensation specialist at Time Warner and its publishing division, Time Inc.  She started her career as a consultant with Mercer in 1997.

Maya Menendez

SVP Legal

Maya Menendez oversees the 160over90 legal team, in addition to working with other business divisions of Endeavor. She and the team work with 160over90 and their clients to provide legal counsel across a wide range of projects, from activations across the world to content creation and talent and influencer deals.

Prior to joining Endeavor, she worked with the lifestyle brands at Time Inc., including Real SimpleSouthern LivingCooking LightCoastal LivingSunset, and Entertainment Weekly and was the General Counsel of The Daily Beast.  Maya started her legal career at Latham & Watkins LLP and Davis Wright Tremaine LLP, where she won a pro bono award from the NYC Mayor’s Office for her work on its public service campaign to stop human trafficking.  Before becoming a lawyer, Maya worked at The International Rowing Federation (World Rowing) in Lausanne, Switzerland and covered elite international rowing events.  She also served as the official print journalist for the sport of rowing at the Sydney Olympic Games.