Coke Zero

Drinkable Billboard

In 2015, Coca-Cola launched their interactive Drinkable campaign, highlighted by the Drinkable Billboard. This massive 26-foot tall, 23,000-pound billboard delivered up to 5,000 ice cold samples of Coke Zero a day.

The first-of-its kind billboard turned a traditional advertising element into immediate trial opportunities. The giant billboard became the centerpiece of Coke Zero’s 2015 “You Don’t Know Zero ‘Til You’ve Tried It” campaign, providing a shareable experience as well an irresistible sampling opportunity.