Endeavor’s cultural marketing agency 160over90 announced its appointment as cultural marketing agency-of-record (AOR) for Signum, the entrepreneurial diamond company focused on technology, transparency, self-expression and positive impact in a category not historically known for its transparency or innovation.
160over90 is developing a consumer positioning platform for Signum, the recently launched brand under the HB Antwerp portfolio, which aims to bridge the physical and digital worlds in the diamond industry.