A Taste of Honesty
Lightlife has been creating plant-based foods since long before it was cool. They dominated the relatively small category for decades – until flashy new competitors came along.
Today, plant-based is everywhere – but no one does it better or more honestly than Lightlife. It’s a product that parents feel good about serving to the whole family and kids enjoy. Simple. We just had to find the right people to tell that story in a way that would ignite excitement and interest in the brand.
Working in lockstep with real-life couple Kristen Bell and Dax Sheppard, we created “A Taste of Honesty,” a two-minute film that hilariously, and sometimes brutally, showcases the real-life ups and downs of honest parenting. Supporting social content and influencer marketing rounds out the campaign – and it’s only the beginning.
- ADWEEK’S AD OF THE DAY AND CAMPAIGN US’S AD OF THE WEEK UPON LAUNCH
- 2.5MM VIDEO VIEWS IN THE FIRST WEEK
- 200MM PR IMPRESSIONS – WITH NO PAID MEDIA IN MARKET – IN THE FIRST WEEK