Visa Defeats FIFA World Cup FOMO
As FIFA’s official payment services provider, Visa took the opportunity surrounding the 2018 FIFA World Cup to connect with some of football’s most passionate fans through the universal language of FOMO.
We helped the brand tap global spokesperson and football icon Zlatan Ibrahimović to be the face of a campaign showing audiences everywhere that with Visa, no football fan needed to miss a moment of the iconic quadrennial event.
Together, Visa and Zlatan launched a series of online films and 30-second spots showing the larger-than-life figure tapping to pay throughout the tournament, demonstrating the ease and access Visa provides. Throughout the tournament, Zlatan was joined by a roster of supporting global influencers, from Germany’s freekickerz to Japan’s Kotaro Tokuda, and tournament venues were outfitted with contactless point-of-sale terminals (where non-Visa cardholders were also saved from FOMO, receiving payment wearables and rings so they could take part in the experience).