Arlene's Big Leap

Aviation Gin has developed a reputation for creating smart, satirical, zeitgeist-bending work. Leap Day 2020 was yet another opportunity to showcase their particular view on the world.

If you’re born on a leap year, when are you old enough to drink?

Arlene’s Big Leap featured Arlene Menko, an 84-year-old woman who finally turned 21 and Ryan Reynolds, owner of Aviation Gin. 


From concept to posting, the video was created in just nine days and exploded in popular culture, and further cemented Aviation as a premium brand – a gin worth waiting for. 


Impressions in 5 Days


Media Value Generated