Mizzou Made

When Mizzou asked for our help, they were on the brink of crisis. After a racially-charged incident on campus, and Mizzou’s subsequent failure to adequately address it, enrollment was down 30%, and their reputation had taken a beating. 

Our charge from new leadership: Show the world what it truly means to be Mizzou Made.

We had to reignite alumni, show future generations of Tigers what an AAU Land-Grant institution had to offer, and prove the university had undergone meaningful change. 


Within two years, Mizzou was back to record enrollment numbers, and became a leader among peers on diversity perceptions. 


Increase in Applications


Increase in Yield