Strength Has No Gender

The lumberjack man on Brawny packaging has stood for tough, no-nonsense cleanup for years. But strength is for everyone, and Brawny wanted to shine a light on female heroes to alter the perception of what brawny – and Brawny – really mean. 

Brawny celebrates strong, resilient women. 

The Brawny Man becomes the Brawny Woman to celebrate Women’s History Month and inspire women everywhere.  


Consumers and the media loved it. There was a 2,000% spike on earned social media impressions since the previous year’s campaign, with total earned social media impressions reaching over 111.9 million. That’s a whole lot of inspired people. 


Earned Media Impressions 


Earned Social Media Impressions