Creativity Steps into The Future: Cannes Lions, AI, and the Evolution of Marketing

160over90’s EVP, Sam Stark, shares valuable insight on how Generative AI is revolutionizing the world of marketing. Valued for its escalating influence in bolstering creativity, this transformative technology is a trend that marketers attending the Cannes Lions event simply cannot afford to ignore. As originally published on Little Black Book Online.


Image credit: Getty Images