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Luzhou Laojiao

Luzhou Laojiao at The Australian Open

Starting in 2018, when leading Chinese Baijiu brand Luzhou Laojiao landed a significant partnership deal with the Australian Open, 160over90 has worked to help bring LZLJ to life during the Australian Open - by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special ‘Winning Moments’ series.

Through activating the LZLJ * AO sponsorship to impact the domestic and overseas market on the partnership, 160over90 has executed activities on partner days including – Day 1573, cladding of the 1573 arena, Baijiu & cocktail tasting offering to onsite audience to impress global tennis fans and give them a comprehensive understanding of the Chinese brand.

160over90 PR Team assisted with the strategies of promoting this partnership and in 2020, we generated 18 press releases which were picked up by 170+media outlets, 71 short videos and two social campaigns with hundreds of influencers and KOL partnerships which created a media value of 11 Million USD.

  • 170+media outlets
  • $11 Million Media Value