W Hotels wanted to leverage its credibility in music to build awareness of its affiliation with Marriott Bonvoy and reinforce the benefits of membership. We helped them do it – by taking over their hotels to create a groundbreaking music festival.
W Hotels gave the music festival experience a Wake Up call, transforming its hottest properties into amazing onsite concerts for guests.
W Hotels Wake Up Call gave the festival experience a luxe upgrade. Marriott Bonvoy Members experienced unparalleled insider access to artists and unforgettable luxury experiences in some of the world’s hottest travel destinations including Hollywood, Barcelona, Bali and Dubai.
Each festival was a multi-day, multi-stage, hotel takeover, where guests would check in to check out performances throughout the property. Some of the experiences included WET deck parties, DJ masterclasses and live performances by some of the hottest acts in music today – Rüfüs Du Sol, Rita Ora, Disclosure, Phantogram, Charli XCX, Martin Solveig, Black Coffee, Tove Lo and Angus & Julia Stone. To amplify Wake Up Call’s story, a robust influencer and celebrity plan drove social content and each festival was live streamed on Marriott Bonvoy’s YouTube channel.
Through this campaign, W Hotels solidified its affiliation with Marriott Bonvoy and created an unforgettable festival experience and brand love.
Attendees at the Festival
Live Stream Views for a Total of 50,508 Hours