W Hotels Wake Up Call

W Hotels wanted to leverage its credibility in music to build awareness of its affiliation with Marriott Bonvoy and reinforce the benefits of membership. We helped them do it – by taking over their hotels to create a groundbreaking music festival.   

The pool is on the top floor. And so is Charli XCX.

W Hotels gave the music festival experience a Wake Up call, transforming its hottest properties into amazing onsite concerts for guests.


Through this campaign, W Hotels solidified its affiliation with Marriott Bonvoy and created an unforgettable festival experience and brand love. 


Attendees at the Festival


Live Stream Views for a Total of 50,508 Hours