Super Bowl Sleepover

As the Official Hotel of the NFL, Courtyard by Marriott wanted to drive brand awareness and social conversation by creating a once-in-a-lifetime experience for NFL fans–a Super Bowl sleepover in the stadium. 

A hotel suite and a stadium suite finally become one.    

160over90 took one lucky fan’s experience and created the right content to get it in front of NFL fans everywhere. 


The campaign drove 329.3M total media impressions in outlets including: USA Today Sports, NFL Network, The Rich Eisen Show, Yahoo Sports and more. 


Media Impressions


Place in terms of NFL sponsorship awareness  (previously last)