As the Official Hotel of the NFL, Courtyard by Marriott wanted to drive brand awareness and social conversation by creating a once-in-a-lifetime experience for NFL fans–a Super Bowl sleepover in the stadium.
160over90 took one lucky fan’s experience and created the right content to get it in front of NFL fans everywhere.
Courtyard created a first-to-market, in-stadium sleepover experience at the Super Bowl, allowing fans the chance to wake up in the stadium on Super Bowl Sunday. The Courtyard Super Bowl Sleepover is the ultimate prize, designed to give passionate fans unparalleled access to the game they love.
The winners were treated to an all-expenses paid VIP weekend with NFL player surprises, exclusive hospitality and stadium access – and the luxury of waking up in a fully-transformed stadium suite to a private, field-level view of NFL’s biggest stage on gameday.
The campaign drove 329.3M total media impressions in outlets including: USA Today Sports, NFL Network, The Rich Eisen Show, Yahoo Sports and more.
Place in terms of NFL sponsorship awareness (previously last)