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UW-Madison


All Ways Forward

The University of Wisconsin-Madison, a Top 5 research powerhouse, has moved the world forward in every field – long-charting impact and consistently outranking peers in federal research funding. But, in typical Midwestern fashion, it wasn’t the kind of thing we beat our chests about.

But, faced with steep declines in state funding, it was vital to tell the world the UW story. Crow a little, in order to rally support and respect for the school we love.

The ‘Boundless Together’ platform shows the power and impact of collaboration on its students, the state of Wisconsin and the world at large. TV spots highlighted discoveries and developments borne of collaboration among students, faculty, state government, and industry while also reinforcing Wisconsin’s first-ever comprehensive fundraising campaign, ‘All Ways Forward.’ Our audience-centric fundraising strategy diversified the giving base and engaged young alumni by crowdsourcing micro-donations. 

  • 6-SPOT JUMP IN U.S. NEWS & WORLD REPORT RANKINGS
  • 16% INCREASE IN OUT-OF-STATE STUDENT INQUIRIES
  • 232,118 DONORS
  • $3.41 BILLION RAISED, ECLIPSING THE $3.1 BILLION GOAL

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