All Ways Forward
The first bone-marrow transplant. The U.S. Social Security Act. The first weather satellite. UW-Madison has moved the world forward in every field, but the institution hasn’t received the respect or recognition deserving of a Top 5 research powerhouse.
Don’t say “Cheese!”
With our campaign “All Ways Forward” we reminded the world there are hundreds of other important accomplishments to think of when you hear the name “Wisconsin.” Yes, and cheese.
Storyline
We showcased how education, advancement, and achievement are On Wisconsin. From nationally televised TV spots to seminal admissions pieces, we touted Wisconsin’s prowess. We built Project 72—a storytelling campaign across every county in Wisconsin. And built UW-M’s first-ever comprehensive campaign, raising $3.1 billion.
- Advertising & Branding
- Digital
- Higher Education
- Video & Content
- Education
- US
Bottomline
Boundless results, together. Our partnership with UW-M saw reputations rise, rankings jump, and fundraising goals greatly exceeded.
$3.4B
Raised, Eclipsing the $3.1 Billion Goal
6
Spot Jump in U.S. News & World Report Rankings
