Shared Energy Brand Identity

Thomas Jefferson reinvented higher education with the University of Virginia—the public, secular institution needed to ensure democracy. But as UVA approached its 200th anniversary, it needed help getting out from under the long shadow of its complicated founder. It needed a reinvention of its own. 

A job of this magnitude was going to require a bulldozer.

The brand we built was unafraid to shatter the reverence of its past and recast its radical ideals into the context of today. 


In seven years’ time, we’ve built more than a brand identity for UVA—we’ve created a dynamic ecosystem that reflects the true diversity, shared energy, and bold mission of one of the nation’s great universities. 


Increase in Undergraduate Applications




Video Impressions


Ranked Virginia University for Excellence