ABB FIA Formula E Content Strategy

ABB, a Fortune Global 500 corporation specializing in electric equipment technologies, wanted to make sure the whole world knew their brand values and reinforce their status as a digital leader. To get this message out to the world, it was up to us to develop and deliver a branded content strategy, utilizing their partnership with ABB FIA Formula E.  

Innovation gets a green light, and ABB sets off to change the world.

ABB takes the driver’s seat in building an environmentally sustainable planet for future generations to come.


Both series had great traction and reached people by the millions—delivering across major UK media titles like MSN, AOL, Yahoo, Verge UK, Main Online and Sky Sports.


UK Media Titles Covered


Total Campaign Reach