ABB, a Fortune Global 500 corporation specializing in electric equipment technologies, wanted to make sure the whole world knew their brand values and reinforce their status as a digital leader. To get this message out to the world, it was up to us to develop and deliver a branded content strategy, utilizing their partnership with ABB FIA Formula E.
ABB takes the driver’s seat in building an environmentally sustainable planet for future generations to come.
We developed two short-form, branded video content series that served as vehicles for sharing ABB’s values, mission, and impact. The two series – ‘The Pioneers’ & ‘Racing For The Future’ – ran before and after every race on the calendar. The content was then released to a finely tuned and researched ABB target audience.
The message was clear: The Pioneers are committed to using technology to help create a more sustainable planet for this and future generations. These unsung heroes are pushing boundaries with a united vision: running the world without consuming the earth.
Both series had great traction and reached people by the millions—delivering across major UK media titles like MSN, AOL, Yahoo, Verge UK, Main Online and Sky Sports.
UK Media Titles Covered
Total Campaign Reach