Bud Light Cheers to 100

The NFL was celebrating its 100th birthday and we got tapped to share its party with the people. We kept thinking, “one century, 36,500 days; there’s gotta be one fan who’s been along for the whole ride.” Sure enough, we met Melba. 

Melba shows us that you’re never too old for another first.

Build a story around a lifelong fan in the huddle with Patrick Mahomes, Travis Kelce, and Mecole Hardman and fans regardless of team will give a damn. 


Melba moved the needle. Her story generated 5,000,000+ impressions and got shared via social by 15,000 fans around the NFL. 


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