Bud Light Victory Fridges

The Browns were running a legendary cold streak. Two years without a single win. We knew only Bud Light could pop the tab on a moment like this for Cleveland, a city that needed a drink as much as it needed a “W.” 

No one gets another beer until we win.

Victory is so close that people could see it, but not taste it. Free Buds for all if the Browns win. 


Cleveland went nuts. So did the internet. Over 2 billion impressions were made and celebs everywhere from Jarvis Landry to The Miz were live and in on the action. Two cold years were fixed quick with a few thousand cold Buds. 


Day Cold Streak Ended


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