ESPN Live Billboard

The College Football Playoff is one of ESPN’s biggest sporting events of the year. Diehard fans love it. Obsess over it. Casual fans…not so much. We wanted to appeal to those lighter viewers and give them a reason to get excited too. 

These fans eat, drink and sleep football...on a billboard.

College football fans are known to be crazy. So we just went with that. 


Engagement with the campaign extended beyond the billboard itself, with people voting in Twitter polls to drive the fans’ experience. 


Fan Impressions


Minute Average Viewing on ESPN3 Live Stream