Favor x World Contraception Day

On Sunday, September 26th, New Yorkers were surprised to find a uterus-adorned vending machine in the heart of the city in celebration of World Contraception Day. With many forms of birth control still requiring a prescription, Favor (formerly The Pill Club) showed the country how easy it should be.

Imagine a world where birth control was available with the press of a button.

If men in this country needed birth control the way women do, it would probably be as easy as going to a vending machine.

Bottomline

The purpose of Favor’s World Contraception Day activation was to build brand awareness, de-stigmatize women’s sexual and reproductive health, and educate women on contraception access. And the numbers don’t lie – it did just that.

38M

Impressions

100K+

Visibility Traffic