Saks Fifth Ave. Carousel

For 95 years, no brand has evoked the glitz and glamour of New York City quite like Saks Fifth Ave. For the brand’s 95th anniversary, we were tasked with showcasing that iconic legacy during New York Fashion Week.

How do you steal the show at NYFW? Make a larger-than-life luxury carousel.

160over90 helps Saks Fifth Ave. celebrate 95 years in the fashion retail space.


The activation was a huge success. Thousands showed up to celebrate Saks’ anniversary by taking a ride on the on-of-a-kind carousel and funneled into the store to shop until they dropped.


Carousel Riders


MasterCard Coins Redeemed on In-Store Purchases