Saks Fifth Ave. Carousel
For 95 years, no brand has evoked the glitz and glamour of New York City quite like Saks Fifth Ave. For the brand’s 95th anniversary, we were tasked with showcasing that iconic legacy during New York Fashion Week.
How do you steal the show at NYFW? Make a larger-than-life luxury carousel.
160over90 helps Saks Fifth Ave. celebrate 95 years in the fashion retail space.
Storyline
The Saks Fifth Ave. Carousel was a dazzling and delightful luxury retail experience that allowed consumers to engage with the Saks brand in an exciting and eye-popping way. Our production team elegantly brought all of Saks’ main verticals to life, reimagining the traditional carousel horses as gigantic fashion pieces ranging from perfume bottles to sneakers and subway cars. In partnership with MasterCard, Saks offered carousel riders discounts on in-store purchases as the cherry on top of the ultimate New York City photo op.
- Advertising & Branding
- Experiential
- Fashion
- US
Bottomline
The activation was a huge success. Thousands showed up to celebrate Saks’ anniversary by taking a ride on the on-of-a-kind carousel and funneled into the store to shop until they dropped.
4K
Carousel Riders
1K
MasterCard Coins Redeemed on In-Store Purchases
