HSBC Golf Zone at the 149th Open Championship

Following the cancellation of the tournament in 2020 due to COVID-19, the 149th Open Championship at Royal St. George’s represented a long-awaited return to live events in the UK – for fans, our client HSBC and our London experiential team.

Safety first; party second.

It was our job to develop a safety-first activation to celebrate HSBC’s 10th year as a Patron of The Open. See how we did it.


Over 8 days of activation, we experienced tremendous footfall and a huge amount of positive feedback from golf fans and clients alike, amassing over 7500 attendees.


Days of Activation