The Macallan Anecdotes of Ages Collection

The Macallan partnered with British pop artist, Sir Peter Blake, to create a limited-released whisky line and art collection designed by SPB himself. This was the first time Macallan brought the SPB collection line to China, and we couldn’t have been more stoked to be their trusted partner.  

Nothing says “exclusive” like a whisky line designed by Sir Peter Blake, the iconic artist known for infusing stardom and fandom into fine art.

What better way to kick off our first live experience of the year in China than with our favorite whisky brand, The Macallan? Some things are worth the wait. 


Like the legendary single malt itself, the event went down smoothly and generated a ton of buzz. It generated millions of impressions, the hundreds of event attendees were astonished, and everyone’s palate was left satisfied.


In-Person Visitors


Live Stream Audience


Impressions by Published Media Outlets


Impressions by Invited Influencers