Invesco QQQ Legacy Classic

Invesco QQQ, an exchange-traded fund (ETF) focused on today’s most innovative companies, wanted to find an equally innovative way to expand its reach to a diverse, college-age audience. Tapping into 160over90’s long-time partnership with Michael B. Jordan – a massive basketball fan and passionate advocate for historically black colleges and universities (HBCUs) – was the first step to creating a brand moment that the world had never seen.

Basketball tournaments are a dime a dozen.

But one that features the best HBCU teams in the nation, hosts a career fair and a startup pitch contest, and celebrates diverse cultures and communities? Now, that’s something to invest in.


When the final buzzer sounded, Howard University was the tournament’s champion. But this one felt bigger than the scoreboard and a trophy. We had set out with Invesco QQQ and Michael B. Jordan to represent the underrepresented and create opportunities that would last a lifetime. That’s a long-term investment, and we’re just getting started.


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