In Philadelphia, there is no blueprint, quoting the infamous Jason Kelce, “you must write your own narrative”. Looking to build upon their storied history and Super Bowl Championship, the Philadelphia Eagles needed a campaign that would inspire the Philadelphia faithful to rally behind their team. 160over90 partnered with the Eagles to get fans worldwide to fly higher together, with confidence and courage.
A collective spirit motivated to win, led by the Philadelphia faithful.
To coincide with the season opener, our launch video shows that the Eagles are bound to the city by more than just geography. To cement your legacy in this city, there is a collective mindset, built off a connection to a team and organization that brings millions of people together through a unified shared passion that goes beyond football.
This campaign reminded everyone that Eagles football is back. What started off as a standard battle cry has morphed over the years into something much bigger. It has become a mindset, a mantra, a passing greeting, a secret password, an affirmation, a spark, a prompt and a promise to always push ourselves to win in all that we do. Two simple words, and when we say ‘em, shout ‘em, live ‘em and own ‘em, we take this game and everything with it to a whole new level. Go Birds!
Impressions for the Season Launch video
Increased Engagement (vs. 2020)
Increase in video views vs. 2019