Philadelphia Eagles

One minute you’re the greatest on earth. The next minute the world is falling apart. Such is life in the NFL where passions run hot as hell and destinies are determined by inches and milliseconds. And thus there is no greater need for a consistent brand narrative and belief system that can rise above wins and losses. 

Sometimes staying true to who you are requires changing how it’s done.

The key to authenticity has been a willingness to constantly evolve our story, never getting stuck in expected tropes or stereotypical narratives about football, Philadelphia, or who or what or where is an “Eagles Fan.”