The Remarkable We

We created a versatile reputation campaign that garners attention and reinforces the tremendous success present in every facet of the University of South Carolina.

It’s amazing what you will find—when you flip me on its head.

You hear a lot of me, me, me, me, me these days, but me never did anything on its own. So in this day and age of me, we invite you to discover a world beyond your own-colored glasses.


We celebrated University of South Carolina’s storied history with a rallying cry designed to unify audiences and inspire millions across the globe to reconnect with their community.


And this is just phase one…




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