New Orleans is a place that pushes you to be you, and Tulane University has always maintained a symbiotic relationship with the city it calls home. To fundraise and advance reputation on a national and global stage, what the school needed was a narrative that authentically represents how Tulane is thinking big, thinking differently, thinking creatively, and acting with urgency to solve significant issues of today.
With “Only the Audacious,” we helped to launch the most ambitious fundraising campaign in Tulane’s 184 years, raising $1B+ and one helluva hullabaloo.
Tulane’s story is a bold one. It began as a community medical school founded by seven doctors to heal, protect, and empower a developing city. Now it’s evolved into one of the most far-reaching research universities—a hub of history, culture, academics, and service that pushes the boundaries of human knowledge and discovery.
In keeping with that brand character, we branded the “Only the Audacious” campaign as a courageous call-to-action and the antithesis of a typical higher ed fundraising effort. We went to market with a mock late-night talk show, Find the Audacious Truth; an NPR podcast hosted by biz professor and media personality Peter Ricchiuti; and an after-party at Tipitina’s with the Doobie Brothers. Post-launch, we exerted special energies to engage donors and empower them as fundraising ambassadors, delivering a Telling Tulane storytelling workshop and website that curated stories of Tulane’s most audacious moments.
And at the height of the pandemic—as so many colleges and universities started applying added focus to diversity, equity, and inclusion—we leaned in early to expand access and opportunity for all with the “Next Wave” scholarship campaign. Because truly, the tides of change run on Tulanian generosity.
Most recently, leveraging the momentum of such a widely embraced campaign platform, 160over90 and Tulane are partnering to reestablish the university’s reputation on a national and global stage.
Tulane surpassed its record-setting goal of raising $1.3 billion and now has sights set on $1.5 billion.
for Health Care & Climate Change Research
in Scholarship Funding
for Yulman Stadium