Steph IQ

The Warriors have a golden boy, his name’s Steph Curry. Steph’s repped by Under Armour and hey, they work with us. During the Warriors last title run, we were tasked with putting maximum eyes on the Curry5 minus the ad buy. 

For 160 and the consumer the question was the same, “How smart are you?”

The Swoosh would outspend us, so we changed the game by creating a playable app triggered by Steph inside the NBA Playoffs. 


People played. A lot. The average user experience was 40+ minutes. That’s almost half an NBA game. We swiped attention from the Swoosh, got Curry5s and Under Armour gear to the people, all while Steph grabbed his latest ring. 


Earned Impressions


Minute Average Experience