The Warriors have a golden boy, his name’s Steph Curry. Steph’s repped by Under Armour and hey, they work with us. During the Warriors last title run, we were tasked with putting maximum eyes on the Curry5 minus the ad buy.
The Swoosh would outspend us, so we changed the game by creating a playable app triggered by Steph inside the NBA Playoffs.
We built Steph IQ, the world’s first real-time trivia game tied directly to Steph Curry’s Playoff play. Steph hit a 3 and the game was on. Eight questions hosted by basketball personality/influencer B.Dot. As those questions ramped up, fans who knew Steph, Oakland, and NBA stats won big.
If you dropped knowledge, we dropped prizes. With Under Armour, we let players cop dozens of Curry5s, playoff tickets, and tens of thousands in cash and credit. Instead of catching commercials, fans were playing the game.
People played. A lot. The average user experience was 40+ minutes. That’s almost half an NBA game. We swiped attention from the Swoosh, got Curry5s and Under Armour gear to the people, all while Steph grabbed his latest ring.
Minute Average Experience