”Under the Armour” 2021 Global Brand Campaign
Under Armour’s mission, when met with their relentless pursuit of innovation, pushes all athletes to be their best. An idea that began with a shirt and a brand has blossomed into much more. From products to physical workouts, UA is now expanding to serve the athlete’s most important tools, their mind. This is what lead us to launch Under Armour’s most ambitious global brand campaign yet.
Mind over matter.
Take your talents to the next level, be at your best with Under Armour.
Storyline
To shine a light on the importance of mental health, Under Armour has expanded their offerings to include necessary tools and exercises to help athletes strengthen their minds. To elevate their expertise, UA partnered with a world-renowned sports psychiatrist to create performance solutions designed to make each athlete better.
Leveraging best-in-class athletes, such as Michael Phelps, Anthony Joshua, Bella Alarie and Zhu Ting, Under Armour launched four films globally to guide viewers through each mind training exercise. The Under Armour Performance Academy platform houses all content to help athletes train their minds and reach peak performance. This platform extends across multiple touchpoints, TV, OOH, Retail, Social, and Digital, with all content launching simultaneously.
- Digital
- Experiential
- Influence
- Public Relations
- Fashion
- Technology
- Sports
- US
Bottomline
Take your talents to the next level, be at your best with Under Armour.
2+M
Performance Academy Users
Women's Health
2021 Fit Tech Award
