Verizon

There are dozens of concerts, parties, and events held the week of Super Bowl. Most are invite-only and it is not only crowded, but competitive.

The question became: What if you could get access to incredible experiences just for being a Verizon customer?

Introducing House of Verizon, the ultimate football culture house. A space where fans and NFL players alike could enjoy exclusive events across fashion, music, culinary, art, and beauty.

160over90 not only created the concept but also curated the programming and led end-to-end execution. We activated 13 events in the space over 4 days, with over 5,000 attendees and guests attending throughout the weekend.

Highlights included a fashion showcase headlined by luxury streetwear designer Rhuigi Villaseñor, recipes by viral sensation Tini Younger, giveaways and a meet and greet with NFL WAG and entrepreneur Kristin Juszczyk, bottle service and performances by Grammy-Award winning Doechii, Rick Ross, Chase B, Dillion Francis, T-Pain, and more.