Bud Light

Victory Fridges

Seventeen weeks. Zero wins. It had been a while since Cleveland Browns fans had a reason to celebrate. When that elusive "W" came, Bud Light wanted to be there to celebrate with them. What better way to celebrate than with free beer?

We installed Cleveland Browns Victory Fridges all around Cleveland. These very special fridges were full of Bud Light and sealed with a large lock – automatically opened simultaneously when the Browns won. On September 20, 2018, the final whistle blew on a Cleveland victory, and pandemonium ensued.