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W Hotels

Wake Up Call

W Hotels wanted to leverage its credibility in music to build awareness of its affiliation with Marriott Bonvoy and reinforce the benefits of membership. We helped them do it – by taking over their hotels to create a groundbreaking music festival.  

W Hotels Wake Up Call gave the festival experience a luxe upgrade. Marriott Bonvoy Members experienced unparalleled insider access to artists and unforgettable luxury experiences in some of the world’s hottest travel destinations including Hollywood, Barcelona, Bali and Dubai.

Each festival was a multi-day, multi-stage, hotel takeover, where guests would check in to check out performances throughout the property – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Rüfüs Du Sol, Rita Ora, Disclosure, Phantogram, Charli XCX, Martin Solveig, Black Coffee, Tove Lo and Angus & Julia Stone. To amplify Wake Up Call’s story, a robust influencer and celebrity plan drove social content and each festival was live streamed on Marriott Bonvoy’s YouTube channel.

With help from our large network of talent and resources, 160over90 can be the engine behind your next campaign activation. Contact us at to get started, and leave your reservations in the lobby. 
  • Over 14,500 guests in attendance
  • 15,500 social posts with a potential reach of 3.7 billion OTS
  • 23.7MM viewed live stream for a total of 50,508 hours (almost 6 years!)