Conagra wanted to heat up the awareness of frozen vegetables. The conversation around frozen food was frosted over with misconceptions, and they needed to show the world that what’s in the freezer is just as important to have on hand as what’s in the pantry.
When you mix frozen food with insight and influencers, you get a whole lot of people adding it to their grocery list.
We helped Conagra successfully cut through the cooking clutter around the holidays to show people the magic of frozen food. We partnered with Tamera Mowry and 9 prominent food and lifestyle influencers to spread awareness around Birds Eye frozen vegetables with content on social as well as media interviews. Over a two-month span, we worked closely with our influencer and talent partners to create content tailored to their audiences that would excite their followers about unique Birds Eye recipes for the holidays.
We made frozen food chill again. Millions of impressions were made, opinions were changed, and consumers in the tens of thousands purchased Birds Eye products and cooked them up for delicious and nutritious meals.
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