A Taste of Honesty

The plant-based movement is on and Lightlife has been changing the game since ‘79. We had the impossible task of speaking beyond “disruptive” brands. We started with lying to kids to eat their veggies. 

Kristen and Dax show the real truth in raising kids, and feeding them.

Create a campaign to make kids and families understand that just because a burger, sausage, or tender is plant-based, doesn’t mean it tastes awful. 


Parents wrote in. They loved it. A Taste of Honesty brought tons of fan response and landed us on AdWeek’s Ad of the Day and other industry highlight reels. 


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Unpaid Impressions