Duncan Hines Keto Cups
Duncan Hines created a new keto-friendly dessert cup for those with a health-conscious sweet tooth. The product seemed niche, but nevertheless, there was a community out there that deserved some awareness of the new delicious dessert.
Yummy, sweet, and guilt-free—we had to get the word out.
Influencers like Jersey Shore’s Vinny Guadagnino promoted Keto Cups with months of enticing content.
Storyline
We partnered with 12 influencers in the Keto space on behalf of Duncan Hines to spread awareness around the launch of the brand’s new Keto Cups. Our influencers, including Jersey Shore’s Vinny Guadagnino, created months of content to excite their audience to try these new treats. Finally, we helped sweeten the product launch by generating wide-spread awareness among target health and wellness consumers.
- Influence
- Consumer Goods
- Food & Beverage
- US
Bottomline
We generated awareness for Duncan Hines’ new keto-friendly treat and got thousands of people to give them a try. Our reach went far with engagement through the roof.
61
Pieces of Original Content
3.9K
Direct Clicks to Cart
34K
Engagements
25%
Audience Penetration Rate
