Michelob ULTRA x NBA JAM Boom Shaka Laka's

At the 2022 NBA All-Star Weekend during NBA’s 75th Anniversary, Michelob ULTRA transported fans back to 1993 by opening a Michelob ULTRA x NBA JAM themed beercade. Fans visited the beercade between games to experience superior enjoyment, exclusive programming and to purchase Michelob ULTRA x NBA JAM swag. Boom Shaka Laka!​

A throwback to a nostalgic video game.

Michelob ULTRA wants fans to “Enjoy It Like It’s 1993!”


We helped Michelob ULTRA stand out at one of the most over-saturated marketing events on the calendar and won a 2022 Ex Award for best sports activation.


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