We challenged athletes everywhere to perform at their best despite unprecedented levels of mental stress at the height of a global pandemic.
We developed four films designed to help athletes at all levels achieve success in their sport.
To shine a light on the importance of mental health, Under Armour has expanded their offerings to include necessary tools and exercises to help athletes strengthen their minds. To elevate their expertise, UA partnered with a world-renowned sports psychiatrist to create performance solutions designed to make each athlete better.
Leveraging best-in-class athletes, such as Michael Phelps, Anthony Joshua, Bella Alarie and Zhu Ting, Under Armour launched four films globally to guide viewers through each mind training exercise. The Under Armour Performance Academy platform houses all content to help athletes train their minds and reach peak performance. This platform extends across multiple touchpoints, TV, OOH, Retail, Social, and Digital, with all content launching simultaneously.
People responded to the challenge because they realized mental health comes before physical health, not the other way around.
Performance Academy Users in the First 3 Months of Launch
2021 Fit Tech Award