"Under the Armour"

We challenged athletes everywhere to perform at their best despite unprecedented levels of mental stress at the height of a global pandemic.

Learn from the best. Elevate your performance.

We developed four films designed to help athletes at all levels achieve success in their sport.


People responded to the challenge because they realized mental health comes before physical health, not the other way around.


Performance Academy Users in the First 3 Months of Launch

Women’s Health

2021 Fit Tech Award