College enrollment was dipping across the nation. The University of Arizona wanted to skip this trend, so they tapped us. We packed our bags and shipped out to Tucson to discover what made Arizona and its Wildcats go.
Tucson’s red desert is a deep source of inspiration, it sets the backdrop behind UArizona’s every divergent dream.
Discovery requires curiosity. And since 1885, the UA has exercised its curiosity as a public research powerhouse. Every project—from optical engineering, to water scarcity to climate change—is fueled by someone’s unique sense of wonder. We had to share how Wonder Makes Us at Arizona.
We launched UA’s unique sense of wonder outward. Featuring incredible stories of Wildcats who truly embodied wonder, from an international wheelchair basketball player to a NASA-mission imaging engineer, multimedia artist and sculptor, and far beyond. These stories wove together into a larger narrative that captured how UA’s campus was a springboard for the unimaginable.
Audiences took notice. Specifically potential students. Enrollment spiked 5% despite a national downtick. Not to mention, we shifted perceptions and landed the University of Arizona among the Top 40 Public Universities in the Nation.
Increase in Enrollment
Spots in U.S. News & World Report Rankings