Wonder Makes Us

College enrollment was dipping across the nation. The University of Arizona wanted to skip this trend, so they tapped us. We packed our bags and shipped out to Tucson to discover what made Arizona and its Wildcats go. 

What is Wonder? Curiosity + Imagination. Where is Wonder? Arizona + You.

Tucson’s red desert is a deep source of inspiration, it sets the backdrop behind UArizona’s every divergent dream. 


Audiences took notice. Specifically potential students. Enrollment spiked 5% despite a national downtick. Not to mention, we shifted perceptions and landed the University of Arizona among the Top 40 Public Universities in the Nation. 


Increase in Enrollment


Spots in U.S. News & World Report Rankings