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The Walking Dead Social

The Walking Dead isn’t just a post-apocalyptic horror TV series.  It has created a dedicated following that returns over and over again to get lost in a universe that’s far bigger than TV.

But last season’s premiere faced stiffer competition than the undead – it went head to head with the Winter Games’ opening ceremonies.  So, instead of shying away, we leaned in, all over social – creating the Walking Dead’s own Games designed for the zombie apocalypse – and became the #1 trending topic on Twitter in the process.

  • Over 4.3 billion impressions
  • 1.7M total comments
  • 87.7M total likes across social platforms

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