The Walking Dead Social
The Walking Dead isn’t just a post-apocalyptic horror TV series. It has created a dedicated following that returns over and over again to get lost in a universe that’s far bigger than TV.
But last season’s premiere faced stiffer competition than the undead – it went head to head with the Winter Games’ opening ceremonies. So, instead of shying away, we leaned in, all over social – creating the Walking Dead’s own Games designed for the zombie apocalypse – and became the #1 trending topic on Twitter in the process.
- Over 4.3 billion impressions
- 1.7M total comments
- 87.7M total likes across social platforms