160-Play-button

Bud Light


Internet Heroes of Genius

In 1998 Bud Light launched one of the most beloved campaigns in history—Real Men of Genius—a series of outright silly toasts to overlooked everymen, everywhere.

But a lot has changed in 20 years—so we reinvented the classic with a modern spin, honoring today’s Internet Heroes of Genius. Fan reaction to the campaign has proved overwhelmingly positive, with a 94% positive sentiment among audiences (and with strong progress toward converting that last 6%).

RELATED WORK