We helped launch #CRAVINGSFEST by Chrissy Teigen to celebrate the launch of the superstar’s second cookbook—Cravings: Hungry for More—in a casual, fun, family-friendly setting, complete with social media eye candy and mouth-watering recipes.
We leveraged the New York City Wine Food Festival to create the perfect environment for the carnival style food festival, which allowed fans to engage with Chrissy directly. The event featured a cooking demo with Chrissy, her mom and John Legend; ten food stations serving dishes from Cravings: Hungry for More; dedicated photo moments; and a private meet and greet. Tickets for #CRAVINGSFEST sold out within 24 hours, with 800 fans experiencing the festival, garnering 100MM impressions on Twitter.
- Sold out in 24 hours
- 800 fans attended
- 100M impressions on Twitter