In January 2020 we were set the challenge of amplifying the EA SPORTS FIFA 20 Future Stars beat; a celebration of football’s brightest prospects. We recruited four of this year’s Future Stars in Mason Greenwood, Fikayo Tomori, Ismaila Sarr and Max Aarons and creatively told their breakthrough stories across owned, earned and paid platforms. Working in partnership with the Premier League, we produced a hero asset documenting their career highlights, with their individual stories built for player channels. Across earned, we partnered with fashion publisher FootAsylum to uncover what life is like off the pitch for these new footballing young guns and to drive our message beyond just a core football fan.
- 44 PIECES OF EARNED OUTPUT
- 2.6M CONTENT VIEWS ACROSS OUR FUTURE STARS CREATED CONTENT
- 977K SOCIAL ENGAGEMENTS ON THE FUTURE STARS ASSETS