Premier League Primary Stars
The Premier League’s Primary Stars programme is a primary education teaching programme spearheaded by the Premier League. Working alongside EA as a lead partner of the Premier League we developed a CSR strategy that integrated FIFA in game technology into the programme teaching resources - building a meaningful and engaging PE mechanic for teachers to implement up and down the country. Launching a nationwide competition for the ‘Best Lesson Ever’, thousands of children submitted their ideas with the winning class being hosted by Premier League and Liverpool FC star Joe Gomez. The successful entry not only got to play out the class with Gomez but it was also filmed using EA SPORTS FIFA in game-technology, creating a digital asset for teachers to download and use.
- X4 EA SPORTS FIFA INSPIRED TEACHING RESOURCES LIVE
- X15 PIECES OF NATIONAL UK EARNED MEDIA RE. LAUNCH OF PROGRAMME
- EA SPORTS RESOURCES HIGHLIGHTED AS THE MOST ENGAGED WITH ACROSS THE PLPS PROGRAMME FOR 2019