ICC T20 Cricket Women’s World Cup
Katy Perry Performance
As host of the 2020 ICC T20 Women’s World Cup, Australia wanted to excite their audience around this historic women’s sporting event. As the world cup final occurred on International Women’s Day, the planning committee’s made it their goal to break the record for the highest attended single women’s sporting event.
160over90 were appointed by the local committee to secure an A-List international performer to headline their globally broadcasted pre-show ceremony and perform a concert for fans in the stadium after the championship match. 160over90 secured Katy Perry to headline this performance and broaden the reach of the ICC T20 Women’s World Cup Final to include her global fan base.
160over90 also served as executive producers for the performances working as an extension of the ICC local planning team to negotiate contracts, manage global stakeholder communications, serve as artist team liaison, and oversee the performance budget.
- Total in stadium attendance of 86,174
- Highest attended women’s sporting event in Australia
- Highest attended women’s cricket match globally
- 2,713 mentions
- 66.1M potential reach
- $93.39M ASR (ad rate)