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IMG Academy

Everyone Starts Somewhere

For 40 years, IMG Academy has been an innovator in the academic and athletic space, shaping the performance of athletes from more than 80 countries annually, so 160over90 developed campaign to highlight the Academy’s unmatched offerings and bring in new campers ahead of summer camp season.

The online campaign lived across IMG Academy social channels as the cornerstone of a paid media campaign including Facebook, Instagram, SnapChat and YouTube.