160over90 worked with Marriott Rewards to create a campaign that unified the LGBTQ+ community and supporters through self-expression and artwork.
We engaged travelers through real stories, leveraging social influencers to drive submissions of hand-created artwork supporting the LGBTQ+ community by mail and social media. The artwork was then curated on curved walls and displayed in an art gallery during DC Pride.
The Love Travels campaign generated 3,500 submissions from all over the world, including almost 100 countries in total. Over 2,000 pieces of art were used in the installation, including from stars like Laverne Cox to generate major buzz.