At the heart of what Michelob ULTRA stands for it is a simple and powerful belief that health and happiness should not be at odds with one another. Michelob ULTRA is the beer that cuts artificial ingredients, carbs and calories, but never enjoyment.
Michelob ULTRA enlisted its influencer marketing agency to strengthen the brand’s core values with consumers by building a robust army of brand advocates. The ULTRA Ambassadors are a group of individuals who authentically live a fit and fun lifestyle and are influential personalities within the health and wellness space. From monthly content, to developing product innovations, to starring in ad campaigns, the ULTRA Ambassadors are at the center of Michelob ULTRA’s marketing mix to help them achieve their goals.