NFL UK


Influencer Marketing Agency

We are the NFL’s UK first influencer marketing agency.  Challenged to build fandom and raise awareness of the NFL franchise in the UK, we work closely in partnership with the marketing, digital and commercial NFL teams to deliver an ‘always on’ influencer programme for the UK audience.

With third party channels of celebrities, social influencers and millennial publishers being the most credible way to target a casual fan, we’ve created an exclusive ‘always on’ influencer programme providing high profile, credible individuals with unique access, VIP experiences and ‘money can’t buy’ NFL incentives. 

In return, members of the programme attend games and events, produce content and deliver social media output aimed at reaching, educating and converting new UK audiences to the NFL.  During the 2019 season alone 160over90 worked with more than 180 influencers (46% of which were new to the programme), we helped create over 2,500 pieces of social content that drove more than 60M views and 2M engagements, with a net spend of £0 on influencer fees.

  • 2.5K PIECES OF CONTENT, 60M CONTENT VIEWS AND 2M ENGAGEMENTS 

  • £0 SPENT ON INFLUENCER FEES

  • 180 ENGAGED INFLUENCERS DURING 2019 SEASON (46% NEW YOY)

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