Be a ShotMaker
OPPO, a Chinese camera phone brand, was a global sponsor of the ICC Cricket World Cup 2019. 160over90 was tasked with creating their first global marketing campaign, developing all the campaign assets and activations, as well as amplifying the sponsorship.
In a classic case of turning a leading local brand into a global one, we chose an approach that would not only appeal widely and overcome pre-conceived attitudes towards the brand but ensure that the product features were at the heart of the campaign.
With that in mind, 160over90 created the fully integrated “Be A Shot Maker” campaign across TV, Experiential, PR and Digital across the globe.
#BeAShotMaker was built on a strategic global sponsorship and the global integrated campaign was created with a new visual style and created an authentic product-led collaboration with Getty Images.
In July 2019, as the Cricket World Cup took over the world, we launched the fully integrated campaign and as a result OPPO became the top searched ICC partner throughout the World Cup, earning 40 media articles with 17.76M potential reach.
Our launch event was attended by 61 different media outlets, with an earned media reach of over 49 million across each of OPPO’s key business markets Also, the ICC used these Getty images to display the best images from every game on their website and social media.
- 6 BILLION VIEWS
- 40 media articles
- 1000 + UNIQUE 'GETTY IMAGES'